TDX Studio · Tina Dharamsey

Worlds don't
happen by chance.
They are designed.

At the intersection of architecture, scenography, heritage and ritual — interpreting India's civilisational depth into spaces, ceremonies, and cultural experiences that endure.

Mumbai 25+ Years Cultural Infrastructure
Begin
— Who We Are

We do not decorate culture.
We interpret, structure,
and spatialise it.

TDX Studio is a multidisciplinary cultural studio working at the intersection of architecture, scenography, heritage, and experiential storytelling. We collaborate with governments, institutions, and cultural bodies to create spaces and experiences that reflect India's civilisational depth, contemporary identity, and future aspirations.

Every project is treated as cultural infrastructure — designed not for the inauguration day, but for the decades after.

— Cultural Scenography

Every ceremony is
a composition.

Spaces of ritual, opulence, and gathering — designed as scenography, not decoration. The grammar of an exhibition is the grammar of a film.

Tina Dharamsey, Principal of TDX Studio

Tina Dharamsey

Principal · TDX Studio
— Principal

Twenty-five years of
building worlds
people remember.

Tina's practice began in film and television — over two decades of art direction across 200+ productions, building 500+ cinematic sets that translated stories into spaces audiences inhabited emotionally.

TDX Studio is the evolution of that craft into a wider domain — from cinematic sets to cultural infrastructure, from sets that lived for an episode to spaces that hold civilisational memory.

25+
Years of Practice
200+
Films & TV Shows
500+
Cinematic Sets
— Our Philosophy

India's culture is not static history.
It is ritual, memory, movement,
and continuity.

Three principles guide every project we undertake — translating intangible cultural depth into tangible spatial experience.

I.

Authenticity

Grounded in research, archives, and lived traditions. We begin with the source — texts, testimonies, regional narratives — never with a moodboard.

II.

Contemporaneity

Expressed through modern spatial language, materials, and technology. Heritage is not a costume — it is a foundation to design from, in the present tense.

III.

Longevity

Designed for relevance beyond events and inaugurations. Every project is conceived as a long-form cultural asset — adaptable, reusable, enduring.

— Core Domain of Work

Six languages.
One grammar of space.

The studio works across six interconnected disciplines — from one-night ceremonies to permanent cultural districts. The scale changes; the discipline does not.

Art Direction and Set Design i.

Art Direction & Set Design

  • Cinematic set construction
  • Period & mythological worlds
  • Long-running serial design
Cultural Scenography and Ceremonial Design ii.

Cultural Scenography & Ceremonial Design

  • National & state ceremonies
  • Cultural festivals & celebrations
  • Opening & closing spectacles
  • State & country pavilions
Experiential Architecture and Interiors iii.

Experiential Architecture & Interiors

  • Cultural centres
  • Performance & gathering spaces
  • Adaptive reuse of heritage structures
Cultural Districts and Placemaking iv.

Cultural Districts & Placemaking

  • Creative corridors (PPP models)
  • Artist & cultural villages
  • Culture-led urban regeneration
Cultural IP, Research and Content v.

Cultural IP, Research & Content

  • Travelling exhibitions
  • Cultural films & publications
  • Signature annual cultural formats
Museums, Exhibitions and Interpretation Spaces vi.

Museums, Exhibitions & Interpretation Spaces

  • Permanent & temporary museums
  • Heritage & interpretation centres
  • Knowledge-driven immersive exhibitions
— Where the practice began

Two decades on set,
before the studio.

Before TDX, there were two-and-a-half decades of film and television art direction — period epics, mythological worlds, domestic dramas, social storytelling. The set was the first laboratory for everything the studio now builds at civic and national scale.

200+
Films & TV Shows
500+
Cinematic Sets
25+
Years on Set
Chakravartin Ashoka Samrat
Chakravartin Ashoka Samrat
Ram Siya Ke Luv Kush
Ram Siya Ke Luv Kush
Radha Krishn
Radha Krishn
Kyunki Saas Bhi Kabhi Bahu Thi
Kyunki Saas Bhi Kabhi Bahu Thi
Taarak Mehta Ka Ooltah Chashmah
Taarak Mehta Ka Ooltah Chashmah
Ladies Special
Ladies Special
— Behind the Scenes

The work, before
the work is seen.

Cultural infrastructure is built on the ground — on scaffolding, on construction sites, in studios reviewing blueprints, in conversations with directors and crews. The visible result is the smallest part of the process.

Directing the set under construction
i. Directing the set
Reviewing blueprints on site
ii. On site · reviewing blueprints
Set under build, scaffolding
iii. Set under build
Walking the foundation
iv. Foundation walk-through
Studio review with team
v. Studio · in review
In conversation with the director
vi. In conversation with the director
— Approach & Methodology

Cultural projects are not
decorated. They are authored.

Spatial composition diagram — cultural depth and design
i.

Cultural Research & Context Mapping

Archives, oral histories, regional narratives, stakeholder consultations — the foundation, before any line is drawn.

ii.

Narrative Structuring

Translating history and ethos into a spatial journey. Sequence. Pacing. Reveals. The grammar of an exhibition is the grammar of a film.

iii.

Design & Spatialisation

Architecture, scenography, materials, light, sound. The five disciplines composed as one experience.

iv.

Execution & Coordination

Multi-agency coordination, compliance, on-ground supervision. The studio is present from blueprint to installation.

v.

Legacy Planning

Reusability, adaptability, long-term cultural value. We design for the second life, the third life, the tenth life of the work.

— Cultural Infrastructure

Architecture as
civilisational language.

Permanent cultural spaces — museums, interpretation centres, pavilions — where heritage motif meets contemporary form. The architecture itself becomes the medium.

— What Makes Us Distinct

A studio for
long-form cultural work.

Most studios are built for installations. We are built for institutions. Five differences define how we engage, decide, and deliver.

01.

Research-led storytelling — not theme-based design.

02.

Comfortable with sensitive cultural, historical, and political narratives.

03.

Integration of architecture, scenography, and ritual thinking under one studio.

04.

Equally fluent across temporary, permanent, and city-scale projects.

05.

Structured for long-term institutional partnerships — not transactional commissions.

— Ideal Engagements

We work best on the projects that
most studios never get to do.

We Work Best On Projects That

Carry cultural, historical, or national significance.

  • Require interpretation rather than decoration
  • Are intended to educate, inspire, and endure
  • Involve collaboration with government bodies, trusts, or institutions
  • Operate across the long horizon, not the event calendar
We Are Particularly Aligned With

Institutions building India's cultural infrastructure.

  • Ministries & state departments
  • Cultural authorities & tourism boards
  • Urban development & smart city missions
  • International cultural forums & events

Culture shapes identity. Spaces shape memory. We design both.

— TDX Studio
— Let's Begin

The next project
starts with a conversation.

For institutional collaborations, government commissions, cultural ceremonies, museum projects, and long-form cultural partnerships — write to the studio.

Studio
TDX Studio · Mumbai
Principal
Tina Dharamsey
Email
info@tdxstudio.in